How Transcreation can Help Your Organization
Transcreation is not the same as translation, though it still involves converting written content into a different language. Considered as a form of creative writing, transcreation services take your source text and recreate it in a new language, while preserving the same meaning by adapting idioms, speech, phrasing, and nuances to better resonate with your target audience. Transcreation services are best suited for marketing and advertising materials that have slogans, catch phrases and other creative content that can’t be translated directly.
Training Courses | Scripts | Info Graphics | Tests
Website Localization | Brochures | Business Cards | Banners | Sales Pages | Product Sheets | Ad Copy
Television Content | Youtube Video | Podcast | Subtitles
Bromberg & Associates’ wide range of translation and transcreation services are suited for healthcare organizations, law firms, government agencies, financial institutions, marketing and PR firms, adveritsing firms and general business entities.
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Transcreation in Marketing: notable case studies
In the previous post in this series, we introduced the concept of Transcreation. Transcreation is more than simply translating text; transcreation recreates the original meaning
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